Traditionally, link building has been a huge part of SEO (search engine optimization). In the past, it was primarily about quantity over quality. But in modern times, Google has shifted the focus to quality. The more authoritative and relevant sites that link to your content, the better. This is why an effective SEO strategy focuses on earning links rather than buying them.

The primary factors that see here search engines evaluate when deciding which pages deserve to rank highest are the contextual relevance of the link and the domain authority of the linking site. The relevance is determined by how useful the link will be to the users clicking on it. For example, if your website is about computer software and you receive a link from a site about lawn care, the link won’t be very valuable. However, if you receive a link from a site that is specifically about computer software review services, the link will be highly valued.

Another factor that search engines evaluate is the text of a given link. This is why it’s important to use keywords in your anchor text when building links. Ideally, the keyword should be in the first few words of the link. This will ensure that the keyword is picked up by Google and increase your chances of getting ranked for the related keyword.

As a general rule, avoid using the same exact anchor text over and over again. For example, if you were to build links on your own site with the anchor text “paleo desserts,” this could be viewed as spammy by Google and result in a penalty.

One of the best ways to build quality links is to create and publish awesome content that people will want to link to. This is why it’s so important to do your research and find out what kinds of content your audience likes to read. Once you know what kind of content they enjoy, you can start creating it and then reach out to websites that have the same audiences as yours and ask them to link to your content.

Finally, it’s also a good idea to participate in online communities and forums related to your industry. Providing valuable insights and answering questions can help you build your reputation as an expert in the field, which can then lead to other sites linking to your content. Additionally, writing guest posts for other websites in your industry can be a great way to get your content in front of new audiences and build some quality links.